Amazon Advertising
Campaign architecture, budget allocation, search-term discipline, and ongoing optimization built to scale sales while improving ACoS and TACoS.
Full-service Amazon growth partner
Diagnose. Optimize. Grow.
Amazon experts helping established brands grow revenue, improve advertising efficiency, and strengthen every part of their marketplace presence.
Account diagnostic
Growth opportunityPrioritize
Advertising efficiency
Catalog health
Conversion readiness
Operational Inefficiencies
Amazon experts turn account signals into prioritized action.
The diagnosis
Amazon growth rarely stalls for just one reason.
Advertising spend is rising faster than profitable sales.
Catalog issues are suppressing discoverability and conversion.
The account is busy, but the growth strategy is unclear.
Your team needs Amazon expertise, not more dashboards.
Operational inefficiencies are creating lost sales, unnecessary costs, and margin leakage.
How we help
Built for brands that expect more from Amazon.
Strategy matters. Execution compounds it. AMZ PHD connects advertising, catalog, conversion, operations, and profitability.
Catalog & Conversion
Retail-ready listings, SEO, content, variation strategy, and catalog cleanup that make products easier to discover and easier to buy.
Account Strategy
Profitability, inventory health, competitive positioning, and a clear operating plan connected to the brand’s wider business goals.
Full-Service Management
Experienced operators who own execution across the account—not another layer of recommendations for your team to translate.
Vendor & Seller Central
Experienced support across Vendor Central and Seller Central, from operational health and catalog execution to the day-to-day details that protect growth.
Documented client results
Evidence over promises.
Advertising became more productive as both businesses scaled.
National Footwear Brand
First 12 months managed
$2.60M → $6.14MPPC-attributed sales- +137% PPC-attributed sales
- 5.07x → 7.38x ROAS
- 19.7% → 13.5% ACOS
PPC-attributed sales increased 137% while ad spend increased 63%—demonstrating stronger advertising yield, not budget-driven growth alone.
And the growth held in year two.
View National Footwear Brand Case StudyEstablished Maternity & Motherhood Apparel Brand
First 12 months managed
$389K → $1.08MPPC-attributed sales- +178% PPC-attributed sales
- +92% total Amazon sales
- 27.1% → 24.3% ACOS
PPC-attributed sales grew faster than advertising spend, while the gains extended to the full Amazon business.
View Established Maternity & Motherhood Apparel Brand Case StudyFounder-led expertise
Amazon fluency, translated into action.
Greg Alexandrian
President & CEO, AMZ PHD
Greg brings more than 20 years of hands-on Amazon experience across advertising, catalog, Seller Central, Vendor Central, operations, and profitability. Clients work directly with an Amazon expert who understands how the pieces affect one another, backed by a team built to execute.
“His rare hybrid skillset of being excellent on the operational side, organic optimization side, and advertising side sets Greg apart.”— LinkedIn recommendation
Featured client story
The growth held in year two.
The result was not a one-season spike. In the following 12 months, total Amazon retail sales increased another 12.8% to $14.96M. PPC-attributed sales grew another 6.7%, ROAS improved to 7.51x, TACOS declined from 6.3% to 5.8%, and organic sales increased 18.0%.
- $14.96M total Amazon retail sales
- +6.7% PPC-attributed sales
- 7.51x ROAS
- 6.3% → 5.8% TACOS
- +18.0% organic sales
Start with the diagnosis
Find out what is holding your Amazon account back.
Get a senior review of advertising efficiency, catalog health, conversion opportunities, and account structure.
Book Your Amazon Growth Audit